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March 8, 2023
The Internet


AWE, the precision engineering and manufacturing firm outside Philadelphia, Pennsylvania, has completed an 18-month project to convert all data into the ACES and PIES format for “easy importing and updating across its global network of dealers.”

The brand worked with the data team at PDM Automotive, who serves as the backbone of AWE’s data, acting as their Data Warehouse. AWE’s new website also features the new application side of the data.

“AWE has undergone a significant transformation, moving from legacy spreadsheets to becoming proficient users of PDM’s product information management platform. Utilizing PDM’s technology not only creates operational efficiencies, it enables fast and accurate data refreshes and provides more robust product and application data to AWE’s website. The result is a better consumer experience,” stated Tayler Edwards, Director of Account Management at PDM Automotive.

AWE’s data can now be seen and utilized by approved partners, dealers, and distributors. The premium exhaust brand’s data is now standardized with key attributes. “Everything from descriptions to DIMs to attributes such as tip size, material, and custom features like our patented drone-canceling solution, 180 Technology®,” stated Brandon Staffa, AWE's Product Manager, who was part of the team auditing and instituting the effort.

“AWE has grown tremendously into the modern muscle, truck, and Jeep markets while building our European and sport compact base, so it was time to standardize for the ease of our amazing customers and for the sanity of our (now happier) sales and marketing teams. AWE’s ~800 SKUs are now accessible to those who are looking for our unique take on precision engineering performance exhausts, intakes, and intercoolers,” stated Jesse Kramer, AWE’s VP of Marketing.

AWE data can be obtained by either signing up for an account at PDM Automotive or applying to become an AWE dealer, here.

About AWE

AWE is the authority in precision engineering for enthusiast vehicles. From award-winning handcrafted performance exhausts dubbed “The Best Sounding Exhausts on the Planet™,” to track-tested carbon fiber intakes and performance intercoolers, AWE innovates, designs, engineers, manufactures, and distributes AWE brand performance products globally through its preferred network of dealers, online, and from its state-of-the-art headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE's elite team of researchers, engineers, innovators, and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.

About PDM Automotive

We’re people who love technology and the automotive industry, but understand that companies within our space don’t always have the time, staffing, and capabilities to stay current with the ever-changing needs of the market. What overwhelms them is what drives us to make it that much simpler and more compelling to use PDM.

Our mission is to help our customers sell more products across all sales channels, maximize pricing, lower returns, and improve margins by creating superior consumer experiences. Our solution lifts many of the challenges and operational costs directly related to managing catalog information, and creating and managing product listings across all digital channels, including the three major marketplaces; Amazon, Walmart and eBay.


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