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Press Contact:
Jesse Kramer, Vice President of Marketing
AWE Tuning


May 29, 2014
Mt. Washington, NH

AWE Tuning announced today that it will join dealer-and-build-partner German Performance Service out of New England to create a competition worthy Hill Climb car built upon the premise of mostly off the shelf street-performance products from AWE Tuning and a host of other premium vendors. The car’s primary event will be the 2014 Subaru Mt. Washington Hillclimb, otherwise known as The Climb to the Clouds, on Sunday June 29th 2014, up Mt. Washington in New Hampshire, USA.

The car, a 2013 B8.5 S4 S-Tronic, will feature products from G.I.A.C., Yokohama, H&R Special Springs, SPC, Pagid and Audi Genuine Parts.

The car will be campaigned under the slogan “Race Sunday, Commute Monday,” to underscore that the majority of the parts are intended for street use. The campaign can be followed through various social media outlets at #CommuteMonday.

The #CommuteMonday car will be piloted by pro-rally driver Ramana Lagemann.

“During practices it has become extremely clear to me that these products may be made for the street, but they can certainly hold their own in battle,” stated Ramana Lagemann, coming off a May 18th win at the Mt. Ascutney Spring Hill Climb in the #CommuteMonday car.

The campaign will be anchored on the AWE Tuning website, at, and promoted on Audizine, Fourtitude, AudiWorld, Quattroworld, and also via social media and press campaigns. The build thread on Audizine and Fourtitude will follow the S4 from concept-to-competition. The car will receive full #CommuteMonday livery in time for the Climb to the Clouds.

“I’m enamored with the “Race Sunday, Commute Monday” campaign as it truly exemplifies what we’re about – unlocking performance from daily driven vehicles. The CTTC car can, for the most part, be created by anyone with off-the-shelf products,” stated Jesse Kramer, Vice President of Marketing at AWE Tuning.

About the driver: Ramana Lagemann

Considered one of the fastest American rally drivers in competition, Ramana Lagemann has multiple outright and class wins in SCCA Pro Rally and the Rally-America series, he’s raced in the X Games and the Pikes Peak International Hill Climb, he’s been a factory Subaru rally driver, and he's competed all over North America and around the world. And now, he’ll officially pilot the AWE Tuning / GPS “#CommuteMonday” S4, demonstrating what can be done with off the shelf performance parts.

About the #CommuteMonday car

The car is a 2013 B8.5 Audi S4 with an S-Tronic Transmission. The vehicle features an AWE Tuning Stage 2 Performance Pulley Kit with G.I.A.C. Stage 2 Software, AWE Tuning’s ColdFront Heat Exchanger System, AWE Tuning’s S-FLO Intake, SPC Control Arms, Pagid RS brake pads and fluid, Yokohama tires, H&R Springs, Öhlins dampers, and a host of safety equipment.

About German Performance Service

Founded in 2006, German Performance Service was launched by Marc Feinstein, best known for his tenure as Crew Chief and Race Engineer for Turner Motorsport, where he led the team to multiple championships, including becoming America’s leading BMW race team, with championship wins in 2003, 2004, 2006, and 2007. Today, German Performance Service is a one-stop-shop for all things European performance, from standardized maintenance services to custom performance modifications.

About AWE Tuning

AWE Tuning is the authority in performance engineering for European automobiles. From award winning hand-crafted performance exhausts to track tested big turbo kits to vetted performance products including G.I.A.C., Bilstein, H&R, Brembo and more, AWE Tuning innovates, designs, retails and distributes choice performance products globally through its preferred network of dealers, online and from its headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE Tuning's elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.


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