Press Contact:
Jesse Kramer, Vice President of Marketing
AWE Tuning
215.658.1875
jkramer@awe-tuning.com
www.awe-tuning.com

AWE TUNING LAUNCHES "180 TECHNOLOGY™" EXHAUST BRAND

Willow Grove, PA
August 19, 2014

AWE Tuning announced today that it has trademarked its Helmholtz resonator technology under the newly launched brand “AWE Tuning 180 Technology™,” and that future exhaust builds using this AWE Tuning sound cancellation technology will be stamped with the new “AWE Tuning 180 Technology™” logo.

AWE Tuning states that the formula used to produce what has been called “an AWE Tuning signature tone” has been in use since 2010, but only now has the usage become so far reaching across the AWE Tuning product line that the company has decided to brand the technology.

The concept behind the technology is as follows: “As exhaust gases exit the engine and flow into an AWE Tuning 180 Technology™ equipped resonator, they pass through strategically located ports, and into reflection chambers.

Sound waves, carried by these exhaust gasses, bounce off the walls of the chambers. Depending on the sound requirements of each vehicle type, AWE Tuning acoustic engineers adjust the size and location of the ports and the chambers. By controlling the size and location of these key features, we control when the sound waves exit the chambers. The specific timing of when the reflected sound waves re-join the main exhaust flow creates a one-hundred-and-eighty-degree out-of-phase sound wave that cancels out problematic frequencies.

The sound produced by this formula is the perfect, exotic, signature note. Unlocked performance and perfect tone, every time.”

“The sound of our exhausts has become well known as best in class; loud when you want it, civil when you don’t, and much of that is due to the principles now summed up as AWE Tuning 180 Technology,” stated Jesse Kramer, Vice President of Marketing at AWE Tuning

Marketing of the 180 Technology Brand

The AWE Tuning 180 Technology stamp, seen below on one of AWE Tuning's Helmholtz Resonators, will go on all exhaust systems that feature this technology.

Additionally, AWE Tuning will be following up this launch with a brief video piece outlining how the technology works.

AWE Tuning will also be designating all exhaust products that contain AWE Tuning 180 Technology™ on each product page.

More information can be found on AWE Tuning’s website on the 180 Technology page, or by calling AWE Tuning directly, at 888.565.2257. Products with 180 Technology will be sold online on AWE Tuning’s website or through AWE Tuning’s global network of choice retailers.

About AWE Tuning

AWE Tuning is the authority in performance engineering for European automobiles. From award winning hand-crafted performance exhausts to track tested big turbo kits to vetted performance products including G.I.A.C., Bilstein, H&R, Brembo and more, AWE Tuning innovates, designs, retails and distributes choice performance products globally through its preferred network of dealers, online and from its headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE Tuning's elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.

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