arrow-right Created with Sketch. Atoms/Icons/Cart-No-Text D7FC015C-4957-4699-8E8E-C55D6D742665@3x 1 37DE87DF-8626-4724-A491-0120FD618B50@3x F3329BBC-F37C-4451-877B-9653180AF287@3x Created with sketchtool. 1B8FE53A-98EA-43F2-A4A2-3B9462F448A4@3x 121D6CF0-5EC6-44E7-A21F-4FF44D9244B8@3x 8D373521-6E2B-4483-AD98-E8E7F81341DB@3x user Created with Sketch.


Press Contact:
Jesse Kramer, Vice President of Marketing
AWE Tuning


Mt. Washington, NH
June 29, 2014

The AWE Tuning/German Performance Service Audi B8.5 S4 piloted by Ramana Lagemann placed second in class and fourth overall, in what has been called one of the most grueling races in the country.

“The fact that we were able to fare so incredibly well with products that anyone can grab off the shelf, vouches for the products’ engineering strength. The car ran incredibly well and the preparation was flawless. I’d call this a resounding success and I’m thrilled to have been a part of this,” stated Ramana Lagemann, the car’s driver.

The concept of the build, and campaign, was to take street performance products that are accessible to the public “off-the-shelf,” put them on a street car, and race it -- with the goal of demonstrating the quality and performance of these products.

“To take second in class and fourth overall against world-famous drivers like Travis Pastrana and David Higgins - who set a new world record on the course - is a true testament to the quality of these daily-driver performance products,” states Jesse Kramer, VP of Marketing at AWE Tuning, who supplied the majority of the performance products on the #CommuteMonday car.

Race Sunday, Commute Monday

The car was campaigned under the slogan “Race Sunday, Commute Monday” to demonstrate how the products could be raced on a Sunday, then one could drive to work on Monday in the same car with the same parts. The car has become known by its hash tag, #CommuteMonday.

“We simply walked through the AWE Tuning catalog, and other performance catalogs, and chose parts. Every one of the AWE Tuning products are off the shelf, accessible to anyone for street use,” stated Owner of German Performance Service Marc Feinstein. Feinstein was also the chief builder on the car.


Lagemann (Open Class, 2013 S4, S-Tronic, #CommuteMonday car) placed second in class, and fourth overall with a time of 6:40.09, besting his previous runs by :17.39. Lagemann’s first run was thwarted by a punctured tire in turn three, and he was unable to complete the morning run, leaving only the second and final run of the day to race.

Higgins, with co-driver Drew (R1 Class, 2013 Subaru WRX STi) broke the course record with 6:09.09. Pastrana, with co-driver Beavis (R1 Class, 2013 Subaru WRX STi) did 6:12.29 and Tingaud (Open Class, Audi SuperChicken) did 6:22.70.

The Build, The Sponsors

The #CommuteMonday car build is as follows:

More Information

Campaign images and videos can be found on the AWE Tuning website and the full build can be followed on AWE Tuning's blog.

About Ramana Lagemann

Considered one of the fastest American rally drivers in competition, Ramana Lagemann has multiple outright and class wins in SCCA Pro Rally and the Rally-America series, he’s raced at the X Games and the Pikes Peak International Hill Climb, he’s been a factory Subaru rally driver, and he's competed all over North America and around the world. And now, he’s taken on the Mount Washington Climb to the Clouds in the AWE Tuning / GPS “#CommuteMonday” S4, demonstrating what can be done with off the shelf performance parts.

About German Performance Service

German Performance Service was founded in 2006 by Marc Feinstein, known in part for his tenure as Crew Chief and Race Engineer for Turner Motorsport, where he led the team to multiple championships, including becoming America’s leading BMW race team, winning championships in 2003, 2004, 2006, and 2007. Today, German Performance Service is a one-stop-shop for all things European performance, from standardized services to custom performance modifications.

About AWE Tuning

AWE Tuning is the authority in performance engineering for German automobiles. From award winning hand-crafted performance exhausts to track tested big turbo kits to vetted Performance products including G.I.A.C., Bilstein, H&R, Brembo and more, AWE Tuning innovates, designs, retails and distributes choice performance products globally through its preferred network of dealers, online and from its headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE Tuning's elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.


You have successfully subscribed!
This email has been registered