AWE's Stocktober / Black Friday / Cyber Monday promotional information is below! Here’s the basic information you need to get your planning engine going:  

STOCKTOBER 2024

Get key products on the shelf ahead of Black Friday / Cyber Monday, so that you can offer immediate fulfillment during the biggest AWE promotion of the year. 

Your direct-from-AWE discount	Exclusions	Start Date	End Date	Notes
5% off your current direct-from-AWE cost	No exclusions	Monday, October 14th, 2024, 12:01 am EST	Monday, October 21, 2024, 11:59 pm EST	Discount off ONE purchase order per stocking location.

 

BLACK FRIDAY / CYBER MONDAY 2024

While the graphics will change between Black Friday and Cyber Monday, the discount outline below will be the same. Below are the dates to promote. Please note that there are product exclusions and notes within. 

Consumer Discount off MSRP	Products (represented in the promotional discount file)	Your direct-from-AWE discount	Start Date	End Date
Market as 15% off MSRP	All, except below.	5% off your current direct-from-AWE cost	Wednesday, November 27th, 2024, 12:01 am EST	Tuesday, December 3rd, 2024, 11:59 pm EST
Market as 20% off MSRP	Audi B8/.5 3.0T Products Honda Civic FK8 Type R Products

File downloads available at this time: 

1. Here is the full promotional price file - use it to ensure your discounted prices are accurate. 
2. The MRP Policy is, as well as the AWE Style Guide. We will get you graphics as we get closer. 

Any questions, don’t hesitate to reach out.  

Darron Shubin
AWE Vice President of Sales 
dshubin@AWE-Tuning.com