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Press Contact:
Jesse Kramer, Vice President of Marketing
AWE Tuning


Willow Grove, PA,
January 7th, 2015

AWE Tuning announced today that it has plans to aggressively enter the BMW market in Q1 2015, with major exhaust products launching in January followed by intake and intercooler upgrades.

“It’s been a year in the making,” stated AWE Tuning VP of Marketing Jesse Kramer. “After almost two-and-a-half decades in the European performance space, starting in Volkswagen, moving quickly to Audi and then Porsche, BMW was the next logical expansion to benefit from AWE Tuning’s approach to performance engineering.”

Over the next couple of weeks AWE Tuning will be rolling out an introductory campaign to introduce the BMW market to AWE Tuning, with a full release happening later this month. The introduction will happen across major forums, facebook, instagram, YouTube, email and via AWE Tuning’s international network of dealers.

AWE Tuning Merchandising Specialist William Duray stated, “The introduction of the product line will commence now. And over the next few months, we will be introducing more and more AWE Tuning brand products. Additionally, we will be expanding access to our special pricing on third-party suspension, braking and other categories dating back to model year 2000 BMWs.”

BMW will be joining the Porsche, Audi, Volkswagen and McLaren performance catalogs at AWE Tuning.


The BMW line from AWE Tuning will be available on as well as through AWE Tuning’s network of premier dealers, globally.

The teaser video that was released today can be seen and downloaded for sharing here. More information as well as the building campaign can be found at

About AWE Tuning

AWE Tuning is the authority in performance engineering for European automobiles. From award winning hand-crafted Performance exhausts to track tested big turbo kits to vetted Performance products including G.I.A.C., Bilstein, H&R, Brembo and more, AWE Tuning innovates, designs, retails and distributes choice performance products globally through its preferred network of dealers, online and from its headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE Tuning's elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.


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