Press Contact:
Jesse Kramer, Vice President of Marketing
AWE Tuning
215.658.1875
jkramer@awe-tuning.com
http://www.awe-tuning.com

Earth, Milky Way Galaxy
February 16, 2015

AWE TUNING BMW LINE LAUNCHES

AWE Tuning’s international BMW launch officially went live today. The 24 year old performance engineering firm will come to market first with a line of exhausts, then move into intakes later in the quarter, and then intercoolers further into 2015.

“This catalog has been 24 years in the making - we’ve leveraged our expertise gathered in Porsche, Audi, VW and McLaren toward what has been the largest single launch in our company’s history,” stated AWE Tuning VP of Marketing, Jesse Kramer.

Vehicles covered at launch

The AWE Tuning BMW product line will launch focusing on exhaust products for the BMW M3, M4, 335i, 435i, 328i, 428i and M235i, totaling 41 products in the exhaust family, with intakes and intercoolers to follow taking the product launch to north of 50 products at onset.

Product mix

The AWE Tuning ® exhaust line up will be comprised of offerings from the company’s popular SwitchPath™ Exhaust family, as well as Touring Editions and Performance Mid Pipes. Many of the exhausts in the lineup will feature AWE Tuning’s proprietary sound cancellation solution, 180 Technology™ which is behind AWE Tuning’s class-leading Audi S4 exhaust line up.

Availability

Many of AWE Tuning’s Level Three distributing dealers are receiving product already, and can be found on AWE Tuning’s dealer locator map. AWE Tuning will also service their local market as always as the factory store.

The video that introduced the launch today can be seen here and can be downloaded for distribution here.

More information on products and the story behind the BMW line up can be found at www.awe-tuning.com/BMW.

About AWE Tuning

AWE Tuning is the authority in performance engineering for European automobiles. From award winning hand-crafted Performance exhausts to track tested big turbo kits to vetted Performance products including G.I.A.C., Bilstein, H&R, Brembo and more, AWE Tuning innovates, designs, retails and distributes choice performance products globally through its preferred network of dealers, online and from its headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE Tuning's elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.

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