AWE ADDS EMILY BATTY, OLYMPIC PROFESSIONAL MOUNTAIN BIKER, TO TEAM AWE
Creative Manager, AWE
Precision Drive, Horsham, Pennsylvania
June 12, 2020
AWE announced today that it has teamed up with Emily Batty, the seven-time Canadian national mountain bike champion, adding her to “Team AWE” along with the likes of Julian Wilson, Bucky Lasek, Todd Richards and Joey Brezinski.
Under the new relationship, Emily will be donning an AWE Track Edition Exhaust system on her 2018 Porsche Macan S, and will be working with AWE on behind the scenes exhaust installation content, as well as cross-promotions boasting both Emily’s professional mountain biking success as well as the AWE performance line.
“In the mountain bike community, Emily is a household name and is an inspiration to all riders around the world. From her creation of The Emily Batty Project to get more kids on bicycles to her career highlights including world cup podiums, the 2012 and 2016 Olympics, and winning the Sea Otter Classic, Emily is a force to be reckoned with in the cycling world and we’re honored to be teamed up with such a powerhouse,” stated AWE VP of Marketing, Jesse Kramer.
A full gallery is available on the AWE website.
AWE joins Emily’s sponsor-family, including Trek, Red Bull, Pfaff, Porsche, Lululemon, Athletica, Kindred Financial, and Oakley.
“I’m thrilled to be working with AWE. I’ve always been into the automotive world and one day I hope to drive in the Gumball 3000 or even race in the Porsche GT3 Cup Car class. Either way, working with a performance-minded company like AWE gets me closer to those goals and has my Porsche Macan S sounding incredible on and off the track. ” stated Emily.
AWE is the authority in precision engineering for enthusiast vehicles. From award-winning handcrafted performance exhausts dubbed the best sounding exhausts on the planet, to track-tested carbon fiber intakes and performance intercoolers, AWE innovates, designs, engineers, manufactures and distributes AWE brand performance products globally through its preferred network of dealers, online and from its state-of-the-art headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE's elite team of researchers, engineers, innovators, and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world.
About Emily Batty
Emily Batty is a professional athlete that rides for Trek Factory Racing Mountain Bike team and Red Bull. Born and raised on a cattle farm in Brooklin, Ontario, Canada, Emily has two older brothers and one younger sister – all of whom raced competitively at one time. She continues to live in Ontario where she is married to her beloved husband and coach, Adam.
Some of her career highlights include the opening round of 2012 where she finished 2nd place at the World Cup in South Africa. She also represented Canada at the London Olympic Games, despite breaking her collarbone in training 3 days before the race. Emily has stood on multiple podiums including a 4th place in the 2012 Val D’iser France World Cup and a 3rd place in the 2013 Val Di Sole Italy World Cup. She is a multiple-time National Champion and was also crowned her first Elite National Champion title in 2013. At the young age of 28, Emily most recently took home the bronze medal at the 2016 Mountain Bike World Championships, finished fourth place just 2 seconds off the medal at the Rio Olympic Games and finished 3rd overall in the World Cup standings.
Emily works with many high profile companies including Red Bull, Lululemon, USG, Pfaff Auto, Trek Bikes and Oakley.